I recently shared with you my plans to start an online digital marketing course and with the help of my employer I have selected the Google Squared Online virtual learning course. Squared Online is a digital marketing leadership course with an emphasis on Google technologies. It is not developed or offered by Google but developed with Google and delivered through Squared Online’s team of industry experts. The third party here is Avado who are responsible for instructional design and online delivery. In a nutshell, here’s the flow of responsibilities: Google: SME, Content, Curriculum Avado: Instructional and content design Squared Online: Delivery If you are interested in learning other digital technologies, I suggest you go back to my post on the[…]

Digital marketing is not the future. It is the now. If you want to stay relevant, you will need to have strategic digital marketing experience under your belt. This is not an option. Digital has proven to be the most significant disruptor to marketing since Sigmund Freud explained that infatuation with apples is limited to breast-fed Caucasians. Just kidding, I don’t think he said that but he could have. Anyways, I have been doing my research to identify what the best online digital marketing courses are out there. Ultimately, I plan to choose one of them and I promise to take you on my journey to digital marketing mastery! The following is a list of the top online digital marketing courses[…]

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HACK YOUR WAY TO A FORTUNE 500 JOB Every year thousands of marketing graduates compete to get into one of the top marketing companies. Yes, opportunities are scarce but that doesn’t mean there’s no hope. By the end of this post you will learn the secret to landing an interview at a top marketing company. You will need to follow these three steps: PREPARE YOUR TOOLS AIM FOR A-LIST COMPANIES HACK YOUR WAY IN 1. PREPARE YOUR TOOLS You need to make sure you have the basics right but you also want to stand out. Here’s a few tips to get you started: Prepare your resume. I won’t explain that since there over 1 billion search results for writing a resume Build your Linkedin profile: linkedin.com[…]

What is Digital Trade Marketing? It’s alright if this term throws you back for a moment. Digital seems to be the new business buzz word. Now that we are done with adding an “e-” before everything and are almost nostalgic for a time when an “i-” was the in-prefix. Just as our phones got bigger so have our prefixes. But, I assure you “Digital Trade Marketing” is not one of those come and go trends. For retailers, digital trade marketing is a lifeline before they are swallowed up by the Amazon’s of the world into a shameful demise of “shop-in-shop.” Retailers who want to survive the Amazon web tsunami will have to get their act together in the digital ecosystem and we aren’t just[…]

Trade Marketing Job Description

Trade Marketing Manager Job Description Trade marketing varies in scope from one company to another. Here, I have tried to create a universal trade marketing manager job description that can be used across multiple categories. You will find that this job description manages to find the sweet spot between channel and shopper marketing leading to a concise yet comprehensive trade marketing manager job description. This role generally would support that of the brand manager, the channel marketing manager and consumer marketing manager. Overview: The trade marketing manager is responsible for translating the overall brand strategy across the channel and specifically at the point of sale. The trade marketing manager is responsible for creating demand for the product across the channel,[…]

Top Trade Marketing Resources This week I decided to start my list of top trade marketing resources I revert to when in need of inspiration. The list is in no special order and I will continue to update them with top trade marketing resources as I find more interesting resources. Please drop in any resources you use in the comments section. Top Trade Marketing Resource #1 him International Him! International is a great resource for Shopper insights and merchandising ideas. I follow their newsletter that I believe is sent on a monthly basis. I suggest you sign up. Top Trade Marketing Resource #2 PointSmith PointSmith is a great shopper marketing agency that has it’s own factory for producing your merchandising material. I[…]