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The Future is Now

I came across this great article written two years ago about the future of trade marketing. I reckon the future is now because most of this is already being implemented across many segments and industries. The author focuses on two… Continue Reading

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Offline to Online

Many of us know what O2O (online to offline) is; basically converting your customer from an online purchase to an offline service. But what exactly is offline to online? It happens everyday. Heck you probably experienced it yourself the last time… Continue Reading

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Trade Influencer or Consumer Marketing?

Depending on consumer involvement with the selection of your product dictates where your emphasis should be and how. You will need to do both in any case but what you do and how is a direct result of how involved… Continue Reading

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Trade Marketing Overview from L’Oreal (Video)

Watch this short video explaining the relevance of trade marketing in today’s competitive environment. L’Oreal goes to explain why trade marketing is important in the brand building process and what role retail has in building a manufacturers brand. It brings… Continue Reading

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Trade Marketing Job Description

The following is examples from different companies on how they describe the role of a Trade Marketer. Please add your company’s job description in the comments field and I will add it here. Red Bull Trade Marketing Manager: TRADE MARKETING… Continue Reading

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Heineken Star Serve Program: Great way of keeping Trade Influencers Engaged

The Heineken Star Serve program is designed to ensure bartenders are pouring Heineken. It consists of multiple activities that a bartender must follow when serving Heineken. It also comes with a mystery shopper program that makes sure its happening. Thousands… Continue Reading

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10 Steps to Trade Marketing Planning

The guys at Toolboxtm.com.br put together this great post about TM planning. Below is a short excerpt and be sure the follow the link at the end of this page.   “A guide to success in your “budgeting” for the… Continue Reading

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Trade Marketing Tools

We are still building the toolbox. We have a long list of tools in development and are looking for your feedback to learn more about what you need. Here’s a list of what’s currently in development: Trade Marketing Strategy Template… Continue Reading