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Google Squared Online Review

I recently shared with you my plans to start an online digital marketing course and with the help of my employer I have selected the Google Squared Online virtual learning course. Squared Online is a digital marketing leadership course with… Continue Reading

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TOP 5 DIGITAL MARKETING COURSES

Digital marketing is not the future. It is the now. If you want to stay relevant, you will need to have strategic digital marketing experience under your belt. This is not an option. Digital has proven to be the most… Continue Reading

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PROTECT YOUR BRAND FROM THE E-COMMERCE TSUNAMI

What is Digital Trade Marketing? It’s alright if this term throws you back for a moment. Digital seems to be the new business buzz word. Now that we are done with adding an “e-” before everything and are almost nostalgic… Continue Reading

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The Future of Trade Marketing

The Future of Trade Marketing I came across this great article written two years ago about the future of trade marketing. I reckon the future is now because most of this is already being implemented across many segments and industries.… Continue Reading

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Offline to Online Retail Marketing

Many of us know what O2O (online to offline) is; basically converting your customer from an online purchase to an offline service. But what exactly isĀ offline to online? It happens everyday. Heck you probably experienced it yourself the last time… Continue Reading