Top Trade Marketing Resources

Top Trade Marketing Resources This week I decided to start my list of top trade marketing resources I revert to when in need of inspiration. The list is in no special order and I will continue to update them with top… Continue Reading


The Future of Trade Marketing

The Future of Trade Marketing I came across this great article written two years ago about the future of trade marketing. I reckon the future is now because most of this is already being implemented across many segments and industries.… Continue Reading


Offline to Online Retail Marketing

Many of us know what O2O (online to offline) is; basically converting your customer from an online purchase to an offline service. But what exactly is offline to online? It happens everyday. Heck you probably experienced it yourself the last time… Continue Reading


Trade Marketing Operations

Trade marketing operations are the engine that will drive your strategy and plan. It is the essence of trade marketing and why trade marketing is sometimes considered operational marketing or even sales support.  The on the ground, pragmatic nature is… Continue Reading


Trade Marketing Strategy

To be able to create a trade marketing strategy, you first need to understand: 1. Where you want to sell? 2. Who it is you are selling through? 3. What you are going to sell? Where do you want to… Continue Reading


Trade Marketing Management

Managing trade marketing covers both strategic and operational activities. The diagram below provides the fundamentals of trade marketing. Beneath the diagram are two posts that introduce each component of trade marketing management and the supporting elements. Trade marketing management are… Continue Reading