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Trade Marketing Manager Job Description

Trade Marketing Job Description

Trade Marketing Manager Job Description Trade marketing varies in scope from one company to another. Here, I have tried to create a universal trade marketing manager job description that can be used across multiple categories. You will find that this… Continue Reading

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Top Trade Marketing Resources

Top Trade Marketing Resources This week I decided to start my list of top trade marketing resources I revert to when in need of inspiration. The list is in no special order and I will continue to update them with top… Continue Reading

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Trade Marketing Professionals, Join us on Linkedin!

Calling all Trade Marketing Professionals Come join the discussion with trade marketing professionals in the trade marketing industry on Linkedin here: https://www.linkedin.com/groups/13506751  

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Red Bull Trade Marketing

The following is examples from different companies on how they describe the role of a Trade Marketer. Please add your company’s job description in the comments field and I will add it here. Red Bull Trade Marketing Manager: TRADE MARKETING… Continue Reading

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Heineken Star Serve Program: Great way of keeping Trade Influencers Engaged

The Heineken Star Serve program is designed to ensure trade influencers, or in their case, bartenders are pouring Heineken. Bartenders are a tough crowd to please with multiple types of beer at their fingertips and a customer, that in some… Continue Reading

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The Masters of Merchandising: Red Bull (Video)

This is a great training video from the masters of merchandising, Red Bull. Highly recommended. Let me know what you think. https://vimeo.com/113622837

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10 Steps to Trade Marketing Planning

The guys at Toolboxtm.com.br put together this great post about TM planning. Below is a short excerpt and be sure the follow the link at the end of this page.   “A guide to success in your “budgeting” for the… Continue Reading

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Trade Marketing Tools

We are still building the toolbox. We have a long list of tools in development and are looking for your feedback to learn more about what you need. Here’s a list of what’s currently in development: Trade Marketing Strategy Template… Continue Reading