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3 STEP HACK TO YOUR NEW MARKETING CAREER

TOP MARKETING COMPANIES

HACK YOUR WAY TO A FORTUNE 500 JOB Every year thousands of marketing graduates compete to get into one of the top marketing companies. Yes, opportunities are scarce but that doesn’t mean there’s no hope. By the end of this post you will… Continue Reading

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PROTECT YOUR BRAND FROM THE E-COMMERCE TSUNAMI

What is Digital Trade Marketing? It’s alright if this term throws you back for a moment. Digital seems to be the new business buzz word. Now that we are done with adding an “e-” before everything and are almost nostalgic… Continue Reading

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Trade Marketing Manager Job Description

Trade Marketing Job Description

Trade Marketing Manager Job Description Trade marketing varies in scope from one company to another. Here, I have tried to create a universal trade marketing manager job description that can be used across multiple categories. You will find that this… Continue Reading

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The Future of Trade Marketing

The Future of Trade Marketing I came across this great article written two years ago about the future of trade marketing. I reckon the future is now because most of this is already being implemented across many segments and industries.… Continue Reading

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Trade Influencer or Consumer Marketing?

Depending on consumer involvement with the selection of your product dictates where your emphasis should be and how. You will need to do both in any case but what you do and how is a direct result of how involved… Continue Reading

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Trade Marketing Overview from L’Oreal (Video)

Watch this short video explaining the relevance of trade marketing in today’s competitive environment. L’Oreal goes to explain why trade marketing is important in the brand building process and what role retail has in building a manufacturers brand. It brings… Continue Reading

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Trade Marketing Strategy

To be able to create a trade marketing strategy, you first need to understand: 1. Where you want to sell? 2. Who it is you are selling through? 3. What you are going to sell? Where do you want to… Continue Reading

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What is Trade Marketing?

What is Trade Marketing? Many definitions exist on the Internet about trade marketing. Don’t confuse it with trade show marketing or marketing trade agreements. Trade marketing is the basic idea of marketing your products through the value chain and at… Continue Reading