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Trade Marketing Overview from L’Oreal (Video)

Watch this short video explaining the relevance of trade marketing in today’s competitive environment. L’Oreal goes to explain why trade marketing is important in the brand building process and what role retail has in building a manufacturers brand. It brings… Continue Reading

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The Big Picture of Trade Marketing

Trade marketers cannot and do not work in isolation. A good trade marketer will take note of the end to end marketing cycle. Below is a diagram of how this might look. There are a few concepts/players here that any… Continue Reading