What is Digital Trade Marketing? It’s alright if this term throws you back for a moment. Digital seems to be the new business buzz word. Now that we are done with adding an “e-” before everything and are almost nostalgic for a time when an “i-” was the in-prefix. Just as our phones got bigger so have our prefixes. But, I assure you “Digital Trade Marketing” is not one of those come and go trends. For retailers, digital trade marketing is a lifeline before they are swallowed up by the Amazon’s of the world into a shameful demise of “shop-in-shop.” Retailers who want to survive the Amazon web tsunami will have to get their act together in the digital ecosystem and we aren’t just[…]

Many of us know what O2O (online to offline) is; basically converting your customer from an online purchase to an offline service. But what exactly is offline to online? It happens everyday. Heck you probably experienced it yourself the last time you were at a store. Did you see something you liked? Something you haven’t researched before? Did you look it up online to check prices? Check reviews? That is an offline to online consumer experience. Some retailers are already installing quick online price comparisons at their b and m sites. Maybe to ensure you don’t stay to far from the conversion funnel. Remember, these shops don’t want to end up being showrooms and you later make your purchase online. No,[…]