The Future of Trade Marketing I came across this great article written two years ago about the future of trade marketing. I reckon the future is now because most of this is already being implemented across many segments and industries. The author focuses on two key areas that are driving the future of trade marketing: tailor made portfolios customer-centric services Customer-centric services and co-branding are very interesting areas when it comes to trade marketing. The author explains your need for your brand to stand out and then goes on to discuss the trade’s need for their shop to stand out against competition. Brands that help the trade build their own brands through a portfolio of customer-centric services will build loyalty with[…]