Trade Marketing Job Description

Trade Marketing Manager Job Description Trade marketing varies in scope from one company to another. Here, I have tried to create a universal trade marketing manager job description that can be used across multiple categories. You will find that this job description manages to find the sweet spot between channel and shopper marketing leading to a concise yet comprehensive trade marketing manager job description. This role generally would support that of the brand manager, the channel marketing manager and consumer marketing manager. Overview: The trade marketing manager is responsible for translating the overall brand strategy across the channel and specifically at the point of sale. The trade marketing manager is responsible for creating demand for the product across the channel,[…]