Top Trade Marketing Resources
This week I decided to start my list of top trade marketing resources I revert to when in need of inspiration. The list is in no special order and I will continue to update them with top trade marketing resources as I find more interesting resources. Please drop in any resources you use in the comments section.
Top Trade Marketing Resource #1
Him! International is a great resource for Shopper insights and merchandising ideas. I follow their newsletter that I believe is sent on a monthly basis. I suggest you sign up.
Top Trade Marketing Resource #2
PointSmith is a great shopper marketing agency that has it’s own factory for producing your merchandising material. I personally used them in the past and had a great overall experience.
Top Trade Marketing Resource #3
Acturus is a renowned insights agency focused on trade influencer tracking. They produce industry reports and cover categories as diverse as liquor, electronics and oil and gas. I suggest you take a look at their case studies.
Top Trade Marketing Resource #4
I wasn’t going to add this in until I received this month’s update about digital trade marketing. Ultimately, this is a great resource for digital innovation. Specifically though, this post is a great overview of where trade marketing is headed in the digital sphere.
Top Trade Marketing Resource #5
Many of guy marketers may overlook this vast wealth of resource but when it comes to inspiration not much out there will top Pinterest. There are literally hundreds of boards with amazing demonstrations of merchandising and visual displays. This is one of my favourites.
Top Trade Marketing Resource #6
This is a great overview on everything trade marketing. It’s a great starting point for anyone new to Trade Marketing and covers all the key terms and concepts within the Trade Marketing discipline.
Top Trade Marketing Resource #7
There are many online planogramming tools out there, however Go Planogram offers a cloud based approach with simple collaboration tools and flexible payment options. I suggest taking a test drive before committing. Here’s their link.
Top Trade Marketing Resource #8
Let’s not forget SlideShare. Another great place to find inspiration and expertise from around the globe. Hey, you might even land on some competitor insights and strategy in there, I know I have!